Identify potential target markets for the Lock-Awn Anti-Billowing Device, using a five-step process of determining segment (1)
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Identify potential target markets for the Lock-Awn Anti-Billowing Device, using a five-step process of determining segment
(1) Needs;
(2) Identification;
(3) Attractiveness;
(4) Profitability; and
(5) Positioning.
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Related Book For
Marketing Management Knowledge and Skills
ISBN: 978-0077861056
11th edition
Authors: J. Paul Peter, James H. Donnelly
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