Is the Black Lives Matter movement a marketing issue? How are customers likely to react to companies

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Is the Black Lives Matter movement a marketing issue? How are customers likely to react to companies that do or do not support the movement and back their commitments to diversity, equity, and inclusion with actions? How can brands respond reactively and proactively to scrutiny of their efforts?

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Marketing An Introduction

ISBN: 9780137476459

15th Edition

Authors: Gary Armstrong, Philip Kotler

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