Is the U.S. fast-food industry attractive?

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Marketing Management Knowledge and Skills

ISBN: 978-0077861056

11th edition

Authors: J. Paul Peter, James H. Donnelly

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Question Posted: May 28, 2018 01:04 AM

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Is the U.S. fast-food industry attractive?

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According to Porters model it is not Three of the five forces substit...View the full answer

Marketing Management Knowledge and Skills

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