S.T. Arrow owned a chain of dry cleaners in the mid-west. Competition from One-Hour Martinizing and a regional chain had lowered Arrow’s market share from 14 percent to 12 percent. In order to understand the market, a survey was created that given to each customer as he or she left one of his stores.

1. Will S.T. be able to regain market share from this questionnaire? Why or why not.

2. Critique each question in the questionnaire.

3. What additional topics should have been covered to enable Mr. Arrow to reach his goals?

4. Do you think that Mr. Arrow created his questionnaire in a scientific manner? Why or why not?

5. Discuss his sampling procedures.