The 15 Percent Pledge calls on retailers to increase the shelf space allocated to Black-owned brands to at least 15 percent to reflect the approximate percentage of the Black population in the United States. Hudson’s Bay Company, a large, 350-year-old department store in Canada, pledged to focus on new brands that were owned or designed by Black, indigenous, or people of color. The Pledge offers firms consulting services and quarterly audits for accountability. Other firms are not taking the Pledge but are engaged in their own initiatives to increase products from Black-owned brands. For example, beauty products retailer Ulta made a $25 million investment in diversity and inclusion initiatives and aimed to double the Black-owned brands it carries. From a positioning perspective, is Hudson’s Bay Company better off engaging in its own initiative to differentiate the firm? Or is joining other retailers that took the 15 Percent Pledge a wiser strategy? Support your answer.