Using the country and industry risk categories discussed in the case, compare and contrast Mexico and Brazil

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Using the country and industry risk categories discussed in the case, compare and contrast Mexico and Brazil as alternative investment locations. What risks are associated with investment in Mexico?  In Brazil? What strategies can be used to minimize these risks?

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Marketing Management Knowledge and Skills

ISBN: 978-0077861056

11th edition

Authors: J. Paul Peter, James H. Donnelly

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