=+1. Can the benefits involved in the opportunity be articulated convincingly to a defined target market(s)?

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Marketing Management

ISBN: 9780133856460

12th Edition

Authors: Philip Kotler , Kevin Keller

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Question Posted: Oct 09, 2024 02:02 AM

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=+2. Can the target market(s) be located and reached with cost-effective media and trade channels?
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=+1. Can the benefits involved in the opportunity be articulated convincingly to a defined target market(s)?

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Marketing Management

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