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Marketing Management(12th Edition)

Authors:

Philip Kotler , Kevin Keller

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Cover Type:Paperback

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ISBN: 9780131457577

Book publisher: Pearson

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Book Summary: For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.

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