1. How would you market the Twilight saga in todays marketplace? Come up with a marketing plan/...

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1. How would you market the Twilight saga in today’s marketplace? Come up with a marketing plan/ strategy that defines the target market, the promotion/ execution strategy, and the metrics that will determine the product’s success.

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Marketing Management

ISBN: 9781138561410

2nd Edition

Authors: Luca M. Visconti

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