1. In what category of the Product Life Cycle is Campbell’s soup products? Can a company’s product be in one stage of the PLC while the industry category is in another?

2. Beyond product innovation, what other parts of the Campbell’s marketing mix could be adjusted to try to get millennials to grab their soup spoons?

3. Campbell’s expanded their offerings through both their own R&D and by acquiring other companies and their products.  What are the pros and cons of these two options?  Which should be their focus going forward?

4. Since consumer research shows a clear preference among millennials for foods other than soup, should Campbell’s slowly abandon soup in favor of other alternatives or continue to try to reinvigorate the soup product line?