1. RH’s CEO believes that the internet is limited in its ability to facilitate differentiation among retailers.  Do you agree?  Which retailers do a particularly effective job at presenting their products through their websites?

2. Does the RH strategy work only for high end/prestige products or are there elements of their approach that would be appropriate for retailers at all price levels?   Choose one of your favorite retailers and discuss how that company could best apply the approach that RH is using.

3. Is it environmentally responsible for RH to produce and distribute such large paper catalogs?  Are there ways they could mitigate the environmental impact of this program?  How could they best deal with the likely negative reaction from “green” customers?

4. What are some other novel ways that retailers could define the role of their brick and mortar stores to optimize their effectiveness in contributing to increasing firm revenues and profits?