1. The importance of good distribution decisions in designing a marketing plan is simple: Customers wont buy...
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1. The importance of good distribution decisions in designing a marketing plan is simple: Customers won’t buy your good or service unless it is conveniently available when and where they want to buy it.
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Marketing Management A Strategic Decision Making Approach
ISBN: 9780073381169
7th Edition
Authors: John Mullins, Orville Walker, Harper Boyd, Jr.
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