2. Distribution channel decisions have a major economic impact because distribution costs, many of which do not
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2. Distribution channel decisions have a major economic impact because distribution costs, many of which do not even appear in the firm’s income statement, often exceed the costs of producing a good or service.
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Related Book For 
Marketing Management A Strategic Decision Making Approach
ISBN: 9780073381169
7th Edition
Authors: John Mullins, Orville Walker, Harper Boyd, Jr.
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