1. What potential methods of segmentation are indicated for alt-milk products? Based on your conclusions, how would you position the products? 

2. What do you think about the labeling laws? Should non-dairy products be called “milk”? Do a quick search to determine the status of federal and state laws regarding these laws.

3. What do you think about plant-based milks? Are you a consumer? Why?

4. Do you think that dairy is bad for the planet? How many of your friends agree with Joaquin Phoenix?

5. Ask Baby Boomers about their milk consumption when they were young. How does your consumption compare?

6. Do flavored and enhanced milks appeal to you? Will sustainability be enough of a draw to build consumer demand? How would you design an ad campaign around sustainability and how would you identify the target market?