You are the marketing manager for the Bowflex Revolution Home Gym. You believe the product appeals to

Question:

You are the marketing manager for the Bowflex Revolution Home Gym.  You believe the product appeals to both men and women.  As you develop the marketing strategy, what differences might you consider in the product based on whether a man or woman is buying?  What about the marketing communications (message, choice of media)?

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For  book-img-for-question

Marketing Management

ISBN: 978-1259637155

3rd edition

Authors: Mark Johnston, Greg Marshall

Question Posted: