As we have discussed, understanding the consumers in a target market is critical to creating an effective value proposition. Assume you are the Vice President of Marketing for Regal Cinemas. What do you think is the demographic profile (including the age, income, and life cycle stage) of your largest target market? As part of a mini-market research project, visit a movie theatre on a weekend and track the people entering. How old are they? Are families or people meeting friends?