10. What company information will it be necessary to share with consumers to enable high-quality collaboration for...

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10. What company information will it be necessary to share with consumers to enable high-quality collaboration for each of the managerial uses listed as answers for question 9?

11. What expectations does action research create in consumers?

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Marketing Management

ISBN: 9781138561410

2nd Edition

Authors: Luca M. Visconti

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