2. Could you recall your last visit to a museum or an exhibition? Exhibitions and museums are...

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2. Could you recall your last visit to a museum or an exhibition? Exhibitions and museums are rich and stimulating environments, but visitors often can’t enjoy the experience.

According to what you lived, could you explain why there is nothing straightforward about enjoying this kind of experience?

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Marketing Management

ISBN: 9781138561410

2nd Edition

Authors: Luca M. Visconti

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