2. Getting marketing communications messagesof any kind, in any mediumnoticed and understood is no easy task. Many
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2. Getting marketing communications messages—of any kind, in any medium—noticed and understood is no easy task. Many ads and other communication attempts simply don’t meet their objectives. Following the guidelines in this chapter will mitigate this risk.
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Marketing Management A Strategic Decision Making Approach
ISBN: 9780073381169
7th Edition
Authors: John Mullins, Orville Walker, Harper Boyd, Jr.
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