3. A clear understanding of ones target market is essential for planning and implementing an effective promotional
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3. A clear understanding of one’s target market is essential for planning and implementing an effective promotional program. Without such an understanding, money is likely to be wasted.
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Related Book For 
Marketing Management A Strategic Decision Making Approach
ISBN: 9780073381169
7th Edition
Authors: John Mullins, Orville Walker, Harper Boyd, Jr.
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