=+2 Value creation: How can a company efficiently create more promising new value offerings?

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Marketing Management

ISBN: 9780136026600

13th Edition

Authors: Philip Kotler, Kevin Lane Keller

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Question Posted: Oct 09, 2024 06:03 AM

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=+How can a company identify new value opportunities?
=+3 Value delivery: How can a company use its capabilities and infrastructure to deliver the new
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=+2 Value creation: How can a company efficiently create more promising new value offerings?

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Marketing Management

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