2. While speed to market is important in todays fastpaced business climate, bringing the right products to
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2. While speed to market is important in today’s fastpaced business climate, bringing the right products to market and keeping them current are far more important than seeking first-mover advantage for a product that customers don’t want.
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Related Book For 
Marketing Management A Strategic Decision Making Approach
ISBN: 9780073381169
7th Edition
Authors: John Mullins, Orville Walker, Harper Boyd, Jr.
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