3. What are the implications for Dove for the entry into the Russian market of not launching...

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3. What are the implications for Dove for the entry into the Russian market of not launching the campaign in Russia?

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Marketing Management

ISBN: 9781138561410

2nd Edition

Authors: Luca M. Visconti

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Question Posted: Oct 08, 2024 02:02 AM

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3. What are the implications for Dove for the entry into the Russian market of not launching the campaign in Russia?
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2. What are some ways of retaining the core message of the campaign and reaching the Russian target market?
4. What do you think Dove should have done differently in order to create a favorable reception of the core marketing communication message?
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3. What are the implications for Dove for the entry into the Russian market of not launching...

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Marketing Management

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