3. Write an outline for an interpretive marketing research plan for strategic brand development or market shaping,

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3. Write an outline for an interpretive marketing research plan for strategic brand development or market shaping, based on ethnographic methods. What is the field site or sites?

How long will the fieldwork take? Which types of data will be collected?

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Marketing Management

ISBN: 9781138561410

2nd Edition

Authors: Luca M. Visconti

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Question Posted: Oct 08, 2024 02:02 AM

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3. Write an outline for an interpretive marketing research plan for strategic brand development or market shaping,

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Marketing Management

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