=+4. How should market challengers attack market leaders?

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Marketing Management

ISBN: 9780133856460

12th Edition

Authors: Philip Kotler , Kevin Keller

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Question Posted: Oct 09, 2024 04:01 AM

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=+3. How can market leaders expand the total market and defend market share?
=+5. How can market followers or nichers compete effectively?
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=+4. How should market challengers attack market leaders?

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Marketing Management

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