5. Choose a company and discuss its approach to market segmentation. You can refer to the companys...

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5. Choose a company and discuss its approach to market segmentation. You can refer to the company’s advertisements, website, and social media channels/ pages in order to ground your understanding of the company’s market approach. How would you change the company’s market segmentation, if cultural criteria were adopted?

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Marketing Management

ISBN: 9781138561410

2nd Edition

Authors: Luca M. Visconti

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