=+5 How can a firm create, develop and communicate a successful positioning strategy in the market?

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Marketing Management

ISBN: 9780136026600

13th Edition

Authors: Philip Kotler, Kevin Lane Keller

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Question Posted: Oct 10, 2024 01:00 AM

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=+6 Why is the concept of positioning so important to marketing practitioners?
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=+5 How can a firm create, develop and communicate a successful positioning strategy in the market?

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Marketing Management

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