=+5 How can companies integrate direct marketing for competitive advantage?

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Marketing Management

ISBN: 9780136026600

13th Edition

Authors: Philip Kotler, Kevin Lane Keller

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Question Posted: Oct 10, 2024 02:00 AM

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=+4 How can companies exploit the potential of public relations and publicity?
=+6 How can companies practise effective interactive marketing?
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=+5 How can companies integrate direct marketing for competitive advantage?

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Marketing Management

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