5 Supermarket layout – exercise:

Supermarket layouts typically follow a grid pattern. This has the advantage of being a very efficient use of space. Customers are ‘encouraged’ to shop the entire store, travelling the length of every aisle. This behaviour may be true for the weekly family shopping, but many customers will be more selective over their chosen route. As a result the perimeter of the selling area, particularly the first side wall and the back wall, will have the highest volumes of shopper traffic.

Identify factors that will help determine the in-store location of the following supermarket product categories and indicate where in a grid layout they should be located:

Wines & spirits; Pet foods; Fresh foods; Paper goods / Tissues & towels; Confectionery; Frozen foods; Fresh milk; Household / cleaning; Clothing