=+Are the control procedures adequate to ensure that the annual plan objectives are being achieved?

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Marketing Management

ISBN: 9780133856460

12th Edition

Authors: Philip Kotler , Kevin Keller

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Question Posted: Oct 09, 2024 06:02 AM

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=+Does the planning system result in acceptable sales targets and quotas?
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=+Are the control procedures adequate to ensure that the annual plan objectives are being achieved?

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Marketing Management

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