=+ As a start-up company, what competitive strategy would be most effective as Digitel introduces its first

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=+• As a start-up company, what competitive strategy would be most effective as Digitel introduces its first product?

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Marketing Management

ISBN: 9780136026600

13th Edition

Authors: Philip Kotler, Kevin Lane Keller

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Question Posted: Oct 10, 2024 02:00 AM

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=+ Should Digitel select a class of competitor to attack on the basis of strength versus weakness, closeness versus distance, or good versus bad? Why is this appropriate in the PDA market?
=+ Which variables should Digitel use to segment its consumer and business markets?
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=+ As a start-up company, what competitive strategy would be most effective as Digitel introduces its first

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Marketing Management

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