As consumers increasingly use social media and mobile apps to save money, companies must “go where the consumers are”

and offer digital coupons and other sales promotions in those locations. Digital coupons are today’s fastest-growing coupon segment. They can be individually targeted and personalized in ways that print coupons can’t. Whether printed at home, loaded to a store loyalty card, or redeemed in the store via smartphone app, digital coupon redemptions are growing much more rapidly than traditional coupon redemptions. Retailer Kohl’s is cashing in on the trend and sweetening consumer deals by offering digital coupons, Kohl’s Cash, and other special online and mobile offers. For example, Kohl’s might offer a promotion for $20 off a purchase of $100 or more via an online coupon code to be scanned from a mobile device. Other promotions let shoppers earn Kohl’s Cash based on a previous purchase that can be applied to a future purchase. Kohl’s Cash can be stacked with other sales in-store and online discounts, giving consumers even deeper discounts on everything from home goods to shoes and apparel for the family. In giving consumers access to so many special savings opportunities, organization and access are key. The Kohl’s app houses all coupons, gift cards, special offers, and Kohl’s Cash and lets consumers keep all savings options together in one location, making it as easy as possible for shoppers to spend their hard earned money.

1.Visit www.kohls.com or download the Kohl’s app and choose a product you want to purchase. What coupon codes, deals, or promotions are available? How is the sales promotion program structured? Is this an effective tactic to target consumers?

2.Research other types of apps that rely on smartphones to redeem a sales promotion offer. Explain how they work.