Assess the differing positions of A-B's Steve Burrows and Mike Benner of the Campaign for Real Ale.

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Assess the differing positions of A-B's Steve Burrows and Mike Benner of the Campaign for Real Ale. Is beer a "local" product?

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Global Marketing Management

ISBN: 9780130332714

4th Edition

Authors: Warren J. Keegan, Mark C. Green

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