Based on the information in the case, conduct an audit of the marketing environment in this case
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Based on the information in the case, conduct an audit of the
‘marketing environment’ in this case using an appropriate framework. Discuss the main marketing challenges confronting LEMACC.
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Related Book For 
Global Marketing Management
ISBN: 9780199609703,9780191005718
3rd Edition
Authors: Kiefer Lee , Steve Carter
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