Using your analysis in Question 1, develop a marketing plan for LEMACC, specifi cally concentrating on: (a)

Question:

Using your analysis in Question 1, develop a marketing plan for LEMACC, specifi cally concentrating on:

(a) marketing objectives

(for the next 3–5 years);

(b) competitive advantage;

(c) product/

market profi le; and

(d) marketing mix decisions.

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