Consider the concept of a landing page and its use in assisting the completion of specific desirable actions as well as its relationship with other forms of digital marketing communication. Identify one landing page associated with a display ad as well as one landing page associated with a search ad where the user is required to submit some information on the landing page. In your response, make sure to identify the company that each landing page is associated with.

a. What makes the ad tied to each landing page effective or ineffective in motivating an individual to click on it?

b. Do the ad and the landing page seem well integrated together? If yes, what visual, textual, and other elements support the connection between the ad and the related landing page?

c. Put yourself in the shoes of someone who has a legitimate need for the products or services offered by the organization responsible for each ad and associated landing page. Does the landing page do an effective job of motivating the user to fill out the related form? Are there any particular aspects of the page that serve as potential motivators or detractors for completing the form?