Select a specific branded product associated with a company and assume you are the marketing manager in charge of mobile marketing strategy for the product.
a. Come up with a simple concept for a branded mobile app and explain how the specific purpose of the app (or functionality provided by it) fits thematically with your branded product and how it will help create value for customers.

b. Identify a specific mobile app or game (not associated with the brand) that would be a good fit for the distribution of in-app ads. Explain what characteristics of the app make it a good fit based on what is known (or assumed) about your branded product’s target market.