You are the marketing manager for the Tesla Model 3 and have been tasked with developing an effective social media strategy. Review the discussion of social media and consider the following:
a. Develop a concept for an online brand community for Tesla Model 3 enthusiasts. Outline the specific features that the brand community will have as well as the value of the specific features to the community members and to Tesla.
b. Identify specific social networking platforms that you would use in the development of a social media strategy for Tesla, explain the reasons why you would use each of the selected platforms, identify the specific ways that you would use each one, and list the specific outcomes that you would use to determine the effectiveness of your overall social media strategy across those platforms.