Creative Homework/Short Project Assume that you are the digital marketing manager for a local law firm that specializes in divorce and auto accident cases. You have decided to implement a search engine optimization campaign to ensure your firm is one of the top listings.

Make a list of at least 10 words and phrases you think are likely to be the most searched by potential customers. Consider both your geography and your specialties. Rank them in order with the most important at the top of the list.