In what ways could Macys expect to measure the four elements of CRM within the context of

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In what ways could Macy’s expect to measure the four elements of CRM within the context of a reward program such as this?

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Marketing Real People Real Choices

ISBN: 9780135199893

10th Edition

Authors: Solomon, Michael R

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Question Posted: Jul 09, 2024 10:02 AM

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In what ways could Macys expect to measure the four elements of CRM within the context of

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Marketing Real People Real Choices

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