Critical Thinking Are there any potential challenges that would arise from companies using predictive analysis as a key marketing strategy? What are some examples?

What are the potential benefits to companies that invest in this form of marketing and do it well?

5.21. Ethics The Internet of Things refers to the increased proliferation of devices that are connected to the Internet and that in turn can be connected to each other.

Although there are a number of benefits to this level of connectivity for both society and businesses, there are also a number of risks and ethical issues. What are some of the risks and ethical issues that stem from this? Do the benefits outweigh the downsides? What physical objects would you consider not allowing to be connected through the Internet, and why?