Creative Homework/Short Project You are the marketing director for a shredding company that specializes in small- to medium-sized businesses. Shredding services include onsite pick up and destruction of documents.

Your company is considering several marketing strategies, including mass marketing, concentrated marketing, differentiated marketing, and custom marketing strategies.

a. Prepare a summary explaining what each type of strategy would mean for your marketing plan in terms of product, price, promotion, and distribution channel.

b. Evaluate the desirability of each type of strategy.

c. Describe your final recommendations for the best type of strategy.