Critical Thinking Products such as tax software (think TurboTax)

used to be exclusively produced and sold as a physical item in a box on store shelves. With the advancement of technology, the option to download the software directly to a computer is now available to consumers. How do you think the new product development process might differ compared to the process involved with software that is sold exclusively as a physical product?

What product characteristics do consumers think are important in a new product? What types of service components do they demand? Most important, how do marketers know how to develop successful new products? This miniproject is designed to let you make some of these decisions as you walk through several steps of the new product development process.