Critical Thinking Recently, Equifax was hacked and the data of 145 million customers was compromised, including social security numbers and other personal financial information. How do you think this impacted their image in the minds of customers?

Does the type of data (say financial versus addresses)

that is compromised impact how consumers feel?

Are there other factors that heighten or lessen a customer’s view of the severity of the event? If so, what would those include?