Critical Thinking This chapter introduces QScores, which are used to track the way that the public perceives

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Critical Thinking This chapter introduces QScores, which are used to track the way that the public perceives different celebrities. A positive (and ideally high)

QScore indicates a positive perception, whereas a negative QScore indicates a negative perception of a celebrity.

Is it possible for a celebrity to have a particular type of image or reputation for which a negative QScore might be beneficial from a commercial standpoint? Explain your answer and provide examples.

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