Critically assess the criteria, both internally and externally, for selecting potential market opportunities/segments. What do you think
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Critically assess the criteria, both internally and externally, for selecting potential market opportunities/segments.
What do you think are the factors that make the global music industry so successful?
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Related Book For 
Global Marketing Management
ISBN: 9780199609703,9780191005718
3rd Edition
Authors: Kiefer Lee , Steve Carter
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