Define marketing management, and explain how marketing managers design winning marketing strategies.

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Marketing An Introduction

ISBN: 9781292294865

14th Global Edition

Authors: Gary Armstrong, Philip Kotler, Marc Oliver Opresnik

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Question Posted: Mar 20, 2024 03:00 AM

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Define marketing management, and explain how marketing managers design winning marketing strategies.

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Marketing management involves the planning implementation and control of marketing activities aimed at achieving organizational goals and satisfying c...View the full answer

Marketing An Introduction

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