In small groups, using the five core customer and marketplace concepts, discuss how the following companies address

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In small groups, using the five core customer and marketplace concepts, discuss how the following companies address the first step in the marketing process:

(a) Uber,

(b) Dunkin’,

(c) Dannon, and

(d) McDonald’s.

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Marketing An Introduction

ISBN: 9781292294865

14th Global Edition

Authors: Gary Armstrong, Philip Kotler, Marc Oliver Opresnik

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Question Posted: Mar 20, 2024 03:00 AM

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In small groups, using the five core customer and marketplace concepts, discuss how the following companies address

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Sure lets discuss how each of these companies addresses the first step in the marketing process using the five core customer and marketplace concepts Uber Needs Wants and Demands Uber addresses custom...View the full answer

Marketing An Introduction

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