In small groups, using the five core customer and marketplace concepts, discuss how the following companies address
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In small groups, using the five core customer and marketplace concepts, discuss how the following companies address the first step in the marketing process:
(a) Uber,
(b) Dunkin’,
(c) Dannon, and
(d) McDonald’s.
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Sure lets discuss how each of these companies addresses the first step in the marketing process using the five core customer and marketplace concepts Uber Needs Wants and Demands Uber addresses custom...View the full answer
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Related Book For
Marketing An Introduction
ISBN: 9781292294865
14th Global Edition
Authors: Gary Armstrong, Philip Kotler, Marc Oliver Opresnik
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