Examine how your college or university creates value for the customers it serves. How does your institution

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Examine how your college or university creates value for the customers it serves. How does your institution differentiate and position itself? Outline its integrated marketing program from your own perspective. Is it successful? Why or why not?

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Marketing An Introduction

ISBN: 9781292294865

14th Global Edition

Authors: Gary Armstrong, Philip Kotler, Marc Oliver Opresnik

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