Define the role of the buying center in an organization.

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Marketing Management

ISBN: 9781292404813

16th Global Edition

Authors: Philip Kotler, Kevin Keller

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Question Posted: Dec 09, 2023 06:34 AM

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Define the role of the buying center in an organization.

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The buying center refers to the group of individuals within an organization who are involved in the decisionmaking process for purchasing goods or ser...View the full answer

Marketing Management

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